WINNIPEG - An ad campaign launched this week at cracking down on youth sexual exploitation features adult men in an effort to change attitudes about the social scourge.
The Stop Sex With Kids campaign will spend about $100,000 to air television and radio commercials featuring a local police officer, former football player and a CBC television personality stating they oppose prostitution involving youths.
The $100,000 covers production costs of the "Kids Are Off Limits" advertisements, with about $60,000 going towards purchasing air time on Winnipeg stations.
"We thought people would just listen differently," said Christy Dzikowicz, Child Find Manitoba's director.
"We think men influence men... while we're targeting everybody, we certainly need to bring them into the loop, because maybe to some extent they've been left out of the loop."
The advertisements are the third in a series that talk about child sexual exploitation. The earlier series of ads featured photos of male and female youths portrayed to be selling or trading sex for survival.
All of the ads emphasize that men who purchase sex from youths are "sex offenders" engaged in harmful behaviour.
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