With the wait for the Sex and the City 2 film nearly over many companies are beginning to make a big song and dance about it introducing jewellery, clothing and other accessories to tie in with the launch.
Debenhams however has gone one step further. The retail store has announced that it is the official retail partner of the film.
To celebrate, the highstreet store put together a fashion shoot in the Amanjeena Hotel, in Marakesh, Morocco, where the actual movie was shot. Hundreds of girls were interviewed to find four "doubles" for Carrie, Samantha, Miranda and Charlotte and were dressed in the style of each character from Debenhams designers including Julien Macdonald and Matthew Williamson.
And it's good news for SATC fashion girls because all the clothing will be available to buy in time for the film's debut on 28 May.
But the good news doesn't end there because four lucky customers will also win a trip to New York in conjunction with SATC 2. The prize includes flights and hotel accommodation for four people (one winner and three friends) and $1000 spending money.
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